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Why organizations lead – not individuals
But this perspective is too short-sighted – and it creates problems that we encounter time and again in change processes.
Between empty communication phrases and genuine engagement – what truly constitutes good communication in times of change.
What used to be considered an exception has long since become the norm: markets, technologies and expectations are constantly changing.
Change is part of everyday life for companies today
Change rarely fails because of concepts, but because people do not go along with it.